That Christmas wish became one of the most recognizable pieces of A Christmas Story—and for generations of fans, the Red Ryder has never just been a BB gun.

It's a piece of the movie. A piece of childhood. A piece of Christmas.

So we started thinking...

What if we created a Red Ryder specifically for the fans who have kept this movie alive all these years?

Not something you'd find sitting on a store shelf.

Something numbered. Something autographed.

Something that told its own story.

And since I spent a good portion of the movie standing beside Scut Farkus looking for our next victim, there was really only one thing it could say...

“WHO'S NEXT?”

That's how the 2026 “WHO'S NEXT?” Limited Edition Red Ryder was born.

I'm personally signing each one as Grover Dill, and we're creating only 100 individually numbered pieces for 2026.

But here's what makes this first release especially important...

2026 is where the tradition begins.

Our plan is to create new editions in the years ahead, giving A Christmas Story collectors something new to look forward to.

There may be a 2027 edition.

And a 2028.

And who knows where we'll take it from there.

But no matter how many come after it...

There will only ever be one first edition.

And it starts with these 100.